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15 Best Email Marketing Content Ideas For Beginners

Updated: Dec 11, 2023

Email marketing is a more effective way of promoting your business and garnering new customers than any other marketing tool. If you want to take your email marketing strategy to the next level, you need to have content. But what do you do when you don't have time to create content? That's why we have created this list of 15 email marketing ideas to help you come up with content on the fly.

Email marketing content ideas

Section 1: 15 email marketing content ideas

Section 2: How to use these email marketing content ideas.

Section 1: 15 email marketing content ideas

The email marketing content ideas you use can vary depending on the type of business you are in. However, there are some strategies that are best for all types of businesses. Here are 20 email marketing content ideas that are best for any business.

1) Personal stories

2) Interesting statistics

3) Reviews and interviews

4) Curated by a specific topic

5) Highlight content from other authors

6) Focus on a specific industry

7) Share new information

8) Highlight content from your company

9) Focus on a specific facet of your company

10) Offer discounts

11) Share how-to guides

12) Share tips

13) Offer coupons

14) Share/Offer a collection of resources

15) Focus on a specific product

Section 2: How to use these email marketing content ideas

The best way to use these email marketing ideas is to brainstorm on what you would like to say to your audience. You will then want to create specific email marketing goals and then come up with a list of content ideas that you can use to reach those goals. You will want to make sure that you are creating content that is original and that you are not just copying content from other websites. It is also important to insert some links to your top content pages where it matters most. Finally, you should also insert the main keywords in the text. It is mandatory to have a keyword density of around 1-2% if you are a newbie. It would benefit if you also confirm that people use the keywords which you have in your content.

1) Personal Stories

Personal stories are a great way to add personality to your email marketing. However, many marketers are unsure about when and where to include them in their campaigns. This article will walk you through the benefits of using personal stories in your email marketing campaign and some tips on how to write good personal stories for your emails.

Personal Stories for Email Marketing Content Ideas

The world of marketing has changed dramatically as a result of the internet, and email marketing is no exception. As more people get their news from blogs and social media, it's become increasingly important for businesses to spread their brand awareness through story-driven emails.

2) Interesting statistics

According to the latest B2B Benchmark Survey, email marketing is still one of the most effective ways to connect with your audience. In fact, 92% of respondents said that they prefer communicating by email over other channels.

In the year 2020, US email marketing revenue reached over $55 billion. Email is a channel that's constantly growing in popularity and use. While there are many reasons for its continued success, one of the biggest contributing factors is how easy it is to track and analyze ROI with email.

Interesting Email Marketing Statistics

Learn more about some interesting stats and how you can use them to your advantage in order to improve your bottom line.

3) Reviews and interviews

Do you have an upcoming product launch, a new service being offered or maybe a great new event at your company? If so, it's time to start getting the word out. However, instead of just sending out generic press releases about your news and hoping for coverage from the media, you should think about taking a different approach.

Product Reviews and Interviews

People love to hear the stories behind brands, and they love to know the backstory of their favorite products. This is why reviews and interviews can be so valuable for your email marketing strategy.

Review products that are relevant to your industry, but avoid directly copying another company's content. First of all, it's uncreative, unoriginal, and uninspired. Second, you'll look like a copycat (and no one likes a copycat). So, try to keep things original.

4) Curated by a specific topic

It can be difficult to know what messages to send out to your subscribers. With so many different types of content and so many different messages, knowing what messages to send is key. To help with this, this blog will discuss how to create emails that are curated by a specific topic. This process ensures that you send out effective, focused emails to your subscribers.

5) Highlight content from other authors

One of the reasons I like to keep a separate email account for my newsletter is that it helps me be more selective about which content I share on social media. If you’re using a single email address for your newsletter and other types of marketing, you may find yourself sharing something that isn’t relevant to your followers on social media. To avoid this, I recommend only sharing emails from other authors with your followers if they are relevant to your niche. For example

- Highlight valuable content on the web in general.

- Publish guest articles that are a natural fit for your audience and add value to their lives.

Focus on creating great content (including images) that builds trust with your subscribers and helps them achieve their goals. Make sure that you have an email signup form at the end of every email.

6) Focus on a specific industry

Focus on a specific industry and then be an expert in that area. There are many good ways to gain expertise in your chosen field. Read relevant books, attend conferences, get a mentor, or read industry publications. Just make sure you aren’t spreading yourself too thin by trying to learn about multiple industries at once.

Why it’s important to have a target market even in email marketing?

- How focusing on one industry allows you to stand out from the crowd

- Specific industries that make good starting points for a solopreneur or small business owner

- Some businesses that are great examples of niche marketing, including SEO companies and website design firms

Focusing helps you to understand your target market better and generate more leads and business.

7) Share new information

Become an expert in your field, and share your knowledge with others through articles, blog posts, e-books, and webinars.

Speak at local networking events or business groups to introduce yourself to people who might need your services.

Find out what conferences are happening in your area and offer to speak on relevant topics.

Conferences and related speaking opportunities

Share all this information in email newsletters to your clients and keep them updated of your activities.

Ensure that the subject line of an email marketing message accurately reflects the content of the message.

Honor opt-out requests promptly.

8) Highlight content from your company

Sending emails to your customers is a great way to reach out and connect with them. However, if you only use text and links in your emails, you are missing out on a big opportunity. Instead of sending generic messages that don’t speak to your audience, add a little extra flavor by including highlights from your company’s blog or newsletter. Include relevant information that can help further engage the customer or provide more value for them.

Don’t forget to put a link to your website in every email you send. That way, if people are interested in what you have to say, they can find out more about your company on your website. If you have any events coming up, mention them in your emails as well. This will help keep people interested and engaged with what you have to say and give them the opportunity to learn more about what you do.

9) Focus on a specific facet of your company

A specific facet of our company that we focus on is our customer service. We are passionate about making sure that each and every customer is satisfied with the experience they have.

Pick up any such specific facet and write content on that regularly. People should be able to understand your specific expertise from the emails which you send.

10) Offer discounts

- Offer discounts in your emails.

- Don’t make it difficult for customers to redeem offers.

- Set the right offer boundaries.

- Appreciate your customer effectively without ever saying thank you or even sending a gift via email.

- Automatically generate offers in your emails, based on the content of your email campaigns.

- Offers are personalized to each subscriber and tailored to their interests.

- The discount is calculated using a simple formula that takes into account factors such as age, gender and location.

Offer discounts in your emails

Benefits of giving discounts

- Creates loyalty to your brand by offering customers a chance to save money.

- Increased sales. Customers will be more likely to buy from you when they receive discounts.

11) Share how-to guides

- Create how-to guides in PDF format

- Share them on emails to your loyal customers

- Create a valuable guide for your prospects and increase sales by sharing how-to guides in emails

- Increase conversions with optin forms: Get more subscribers, leads, or customers from your email marketing campaigns by adding an optin form to them.

How-to guides for Email Marketing Content Ideas

12) Share tips

- Send your customers a newsletter that’s filled with useful information, tips and advice on how to use your products or services.

- You can add images, videos and audio files as well as text to create more engaging content.

- Use email marketing software like MailChimp or AWeber for the best results.

- Your email subscribers will be delighted to receive your tips and tricks.

- It’s an easy way to add value in your emails.

- You can also use it as a call-to-action, or even a discount code for their next purchase!

Digital Marketing Training Guide

13) Offer coupons

- Create personalized coupons and deals for your customers.

- Send emails to targeted customers, who are more likely to buy products or services based on the content in the email.

- It is a good way to get customers back and retain them.

- You can create different coupon codes for each of your offers so that you can keep track of the results.

- Coupons can also be shared easily to non-customers through email.

- This increases your target audience and customer base too.

- Coupons can be restricted to certain cities, countries or given worldwide depending on your product and service.

Coupons for email marketing promotions

14) Share/Offer a collection of resources

- Links to useful articles

- Helpful tools

- Training modules

- Library of downloadable eBooks and templates

- Free resources to help businesses grow their online presence

- Help businesses learn how to use digital marketing to increase sales

- Offer a range of free services, including website design, social

- Resource center with how-to guides and video tutorials

- Weekly email newsletter with the latest marketing tips

Benefits of sharing these resource

- Boost brand awareness

- Achieve a consistent brand identity

- Get subscribers easy and fast

- Your free resources will be shared with others generating traffic

- Convert website visitors into leads

- Generate backlinks for you as your URL will be mentioned in many text links and banners on other websites

15) Focus on a specific product

When it comes to ecommerce, one of the most common mistakes that businesses make is trying to be all things to all people. This isn’t a realistic goal—nor is it particularly smart, considering the cutthroat competition in the ecommerce space.

Instead of trying to offer an ever-expanding product range, focus on developing a specific niche and becoming the go-to authority in that area. Not only will this help you to establish yourself as a credible player in the industry, it will also help you in bringing in sales and revenue.

With ecommerce, many people fail to realise this and promote all their products. But only a few products bring in the revenue. Hence, while doing email marketing, focus on your top-selling products. This will not in help you in getting sales, but other products will also get noticed more.


Are you a beginner when it comes to email marketing content ideas? You're in luck! In this article, we have given you 15 email marketing content ideas to help you get started. And don't worry, we won't leave you hanging. Each content idea includes a corresponding example, so you can see how it's done. Plus, we have provided you with a few tips to help you get the most out of your email marketing campaign. Ready to get started? Sign up for our emails now.

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