The most important goal for your social media marketing is to get people to take action. A call to action (CTA) is a way of prompting users to follow through with something you want them to do. CTA's are often used on social media platforms like Facebook, Instagram, Twitter, etc. where it is important that you have the right tools in place so that when people click on an ad or view one of your posts they are prompted with the correct CTA that will take them to a website or a landing page where they fill up a form, end an enquiry or make a purchase.
A call-to-action is a phrase or action that encourages your visitors to do something. For example, if you own a restaurant, you may want to add a call-to-action on your website that says "reserve a table now" or "order online". In this blog post we will tell you about the most effective types of calls-to-action and how to add them on your social media platforms.
Social media is a very powerful tool in today's marketing mix. Facebook, in particular, gives brands a lot of freedom to have fun with creative content and offers a number of ways to add actionable items on their page. I'll be going over three facebook tools with simple methods that can help to increase your conversion rate by adding call to action (CTAs) to your posts.
1) Main Page:
Step 1: On your Facebook page, check out the buttons that overlay your cover photo. You will find a button called “Create a Call to Action” or ""Add a Button".
Step 2: After clicking that button, a new tab will pop-up allowing you to choose from a variety of CTAs (Book Now, Contact Us etc.).
Step 3: After choosing your call to action, you will be asked to enter 2 URLs. One will be for desktop viewers and the other for mobile viewers. The mobile website URL is not required and can be left empty, if the page is the same for both desktop and mobile traffic.
Step 4: The next 2 windows will ask you to choose a option for iOS and Android users. This should always be marked as “Website.”
How to find the CTA's Effectiveness
So, what number individuals are literally clicking on the CTA? There are 2 ways in which to work that out.
a) Facebook's Page Statistics
Facebook can tell you the amount of clicks the button received within the past seven days. You'll notice this variety by signing in, clicking to your main Facebook Page, and searching within the "THIS WEEK" column on the right-hand facet. The amount are labelled with the CTA button's copy -- in our case, "Sign Up."
Hover your mouse over this variety and a little graph can be seen showing CTA clicks by day for the past 7 days, with a proportion increase or decrease in clicks since the start of the seven-day cycle.
b) Your URL's UTM Code
Add a novel UTM tracking code to your button's URL. Use the analytics for that code to ascertain how the button is getting traffic and conversions. (Learn a way to implement and test UTM following codes here.)
2) WhatsApp Button on Post:
Step 1: You need to have a Business Account (Page) for this. Sign-in to Facebook, go to your page.
Step 2: Click on "Create Post". Write your content and add media (image/video) to the post.
Step 3: Click on the "More" (three dots) option in the "Add to your post" window.
Step 4: Select "Get WhatsApp messages", "Get Messages" (on FB Messenger) or "Get Calls" option.
Step 5: Post the message.
3) Business Suite:
Step 1: Click on "Pages" tab after logging in to Facebook.
Step 2: Go to your page.
Step 3: Click on "Business Suite" Tab on the left pane.
Step 4: Click on the "Create Post" button.
Step 5: Write your post text, don't add any media.
Step 6: In the "Call to action" tab, you can select either "Get messages" or any URL of your choice.
Step 7: Click on "Publish".
So, go ahead and start using call to action buttons on your social media pages. For more articles, visit our main blog page: https://www.prasannarisbud.com/blog