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5 free digital marketing tools for small business owners

In this article, we will discuss 5 digital marketing tools small business owners can use and effectively promote themselves on the internet and gain more customers.


Digital marketing is the foundation of any business' online presence. Small businesses have a hard time with it because they are not equipped to handle all the tasks that digital marketing entails.


There are a number of digital marketing tools small business owners can use to create and manage their online presence. The right tools can help you craft an effective social media strategy, build a website your customers will love, and reach more new potential customers with search engine optimization (SEO).


Which are the 5 best free digital marketing tools for small business owners?


1. Canva for Design.

2. Google Analytics and Google Search Console for Analytics and Keywords.

3. Soovle for Keyword Research.

4. Ubersuggest for comprehensive SEO Report.

5. Hootsuite for Social Media Presence.


1. Canva for Design.


Canva enables anyone to become a designer. Create graphic designs like posters, banners, social media posts, Facebook and LinkedIn covers, promotional materials and more. I made all of the designs on this site using the free membership.



Design created with Canva


2. Google Analytics + Google Search Console for Analytics and Keywords.


Are you aware that you can merge your Google Search Console and Google Analytics accounts?


Well, you can.


And it’s VERY helpful.


When you do that, you will get a detailed keyword analysis more than you would with these tools separately.



Site Demographics using Google Analytics


3. Soovle for Keyword Research.


Soovle is a simple free tools which pulls keyword ideas from Google search, YouTube, Bing search, Yahoo search, Amazon and more. You just have to type your keyword and it will give you a list of suggestions based on all the search engines.



Keyword Research using Soovle


That way, you can find keywords which your competitors have not yet used.


4. Ubersuggest for comprehensive SEO Report.


Ubersuggest, a freemium SEO tool, has a speciality of generating new keyword concepts. Originally supported as a tool that scraped Google search keywords, Ubersuggest was recently taken over by businessman Neil Patel. He has since added news features to the tool considerably.



Comprehensive SEO Report with Ubersuggest


5. Hootsuite for Social Media Presence.


There’s no doubt. You need to maintain a presence on social media to stay competitive within the marketplace. you furthermore might most likely already understand that social media may be a large time sink, albeit you’re availing it strictly for selling your services instead of just gossiping.


Luckily, you've got digital selling tools out there to chop down on this unskillfulness, like Hootsuite.



Social Media Management with Hootsuite


Hootsuite provides a central management platform for all of your social media pages and permits you to schedule posts earlier so you'll get all of your social media content for the approaching weeks or months prepared in one session.


You also get advanced news tools to visualize the your social media campaigns that are most effectively working and use this information to calculate ROI.


You can conjointly track mentions of your company and manage responses, through one dashboard.


Hootsuite conjointly offers tools for promoting your social media posts through the platform currently also.


Why are these digital marketing tools valuable to a small business owner?


As a small business owner, you need digital marketing tools to help you grow. These tools will help you keep up with the latest trends in marketing and provide you valuable insights into your audience. If you are interested in learning more about these digital marketing tools, please contact us today.


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